The perfect place for those with the gift of the gab

Client: Tourism Ireland
Role: Senior copywriter
Disciplines: Community building, banners, editorial content

Tourism Ireland’s community embraces the power of personal recommendations. Why? Because the people who know the Emerald Isle the best are those who’ve been there.

However, the community's fledgling nature meant that it was still a little rough around the edges. That’s where I came in, producing everything from promotional banners and editorial content, to a comprehensive set of house rules that stopped the community becoming Thunderdome.

THE WORK

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