Reawakening an industry giant
Client: Sony
Role: Senior copywriter, editor
Disciplines: Product marketing, technical copywriting, banners, email marketing
A new breed of hip, young gun-slingers is forcing established electronics companies to re-evaluate the way they present and position their products.
Sony’s response? Consolidate multiple, disconnected regional sites under one new global umbrella.
Fresh strategies, structures and styles were developed to create a deeper, more meaningful connection between the products and the consumers – while also ensuring Sony’s continued relevance for years to come.
